News
Magazine Regal
11th October 2011
page: 2
Author: red
In the beginning of October department store introduced a new logo and even a mascot. The lion´s design was produced by Comtech, advertising agency. The promotional campaign includes traditional media such as billboards, megaboards, CLV, public benches, and other media, not forgetting the very building of the department store. New media, such as mobile LCD panels, on-line based activities (Kotva´s website and Facebook) were also utilised. The campaign will also be supported by continuous off-line and on-line PR activities and a purchase of further advertising space. Together with Comtech, marketing company BON Media and Martina Tóthová´s graphic studio contributed to the campaign.
